While the complexities of health insurance may have boosted sales for some brokers, many got out of the business last year figuring they won’t be able to compete with Healthcare.gov. Unlike the advent of consumer-friendly shopping sites like Amazon or the myriad airline ticket sites, uninsured people didn’t cut out the middle man when looking for health coverage because they needed help figuring out what plan was best for them, brokers said.“It’s hard to believe that I sold more insurance in six months than I did in five years,” said Insurance Agent Bob Nelson, referring to the October-March open enrollment period on Healthcare.gov, according to a recent story at www.triblive.com.
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