A Client Guide to Open Enrollment and Employee Communications

Make sure employees are using benefits all year long

BY MELISSA SCHACHTER

Open enrollment is finally upon us! You and your clients have spent months reviewing employee benefits usage and making adjustments to 2024 offerings. Together, you’ve run through your checklists to ensure a robust package of benefits that meet your client’s goals and maximize their available budget. You’ve dotted every I and crossed every T… or have you?

Your clients may feel confident in their understanding of their 2024 offerings and the pros and cons of various ancillary offerings, but can the same be said for their colleagues across the company? Have you and your clients discussed how they will educate employees on their benefits — not just new options? Established offerings may have been forgotten or misunderstood. To ensure that employees are making the most of their carefully curated benefits packages, brokers should remind clients to discuss these four things in their open enrollment communications.